About Us

Welcome to it’s that simple., where less truly is more.

We believe that true style is found in its subtlety. Our mission is to create apparel that speaks for itself—making a statement through minimalist designs that effortlessly elevate any look. Each piece in our collection is carefully crafted to offer a perfect blend of comfort and quality, allowing you to dress it up or down with ease. With us, it’s all about making a statement without saying a word.

Our Story

At it’s that simple., our journey began with a desire for something more… well, simple. As one of the co-founders and co-owners, I, Tara Bianco, have always been a “plain Jane” at heart. I found myself overwhelmed by the bold graphics and overly complicated designs that seemed to dominate the fashion world. I’m the type of person who values comfort and simplicity, and I was always on the lookout for shirts that could express exactly how I felt—without all the fuss.

But I could never quite find what I was looking for. So, when I finally mustered up the courage to start my own company, I knew I wanted to create something different. it’s that simple. is all about embracing the beauty of understated design, offering pieces that are comfortable, relatable, and perfectly in tune with your everyday life.

What you see now is just the beginning. We started with what spoke to us most, but we’re excited to expand and explore more collections that reflect the diverse lives we lead. Our mission is to create timeless, simplistic designs that anyone and everyone can connect with—because sometimes, less really is more.

Co-Founder & Creative Director

Tara Bianco

Tara Bianco brings a wealth of experience and a distinctive vision to it’s that simple. With a background in acting and social media, Tara’s journey began at just 3 years old when dance first became her passion. Growing up on Hilton Head Island, SC, she was professionally trained in various dance styles and competed throughout the Southeast. Her love for country culture and line dancing blossomed after moving to Los Angeles, where she immersed herself in this vibrant community.

However, Tara’s interests extend far beyond just dance. Her love for country music, festivals, and the joy of working from home has greatly influenced her creative approach. Whether she’s traveling for vacation or taking time to enjoy the simple pleasures of life, Tara embraces the many facets of everyday living. This diverse range of experiences inspires her to craft designs that resonate with various aspects of people’s lives.

Our company aims to capture the essence of many aspects of life—celebrating the simple moments and the rich experiences that make life special. From workdays to vacations, festivals to quiet nights in, it’s that simple. strives to create apparel that fits seamlessly into every part of your life, reflecting the beauty of simplicity in all its forms.

  • Our Philosophy

    Simplicity is at the heart of everything we do. We focus on clean lines, classic silhouettes, and high-quality materials to ensure that every garment not only looks good but feels great. Our designs are thoughtfully crafted to offer versatility and durability, so you can wear them with confidence, season after season.

  • Our Commitment

    At it’s that simple., we are dedicated to ethical practices and sustainability. We carefully select our materials and partner with manufacturers who share our commitment to responsible production. By choosing Simple, you’re not just investing in your wardrobe but also supporting a more conscious approach to fashion.

Thank you for joining us on this journey. We hope you find joy in our collection and discover the beauty of simplicity in your everyday life.

With warmth and appreciation,

the it’s that simple. team